hooly · AI & software development
Custom AI Agents
for your business.
Feeling ready to accelerate through AI or have a specific problem in mind? I help turn business challenges into practical AI applications, automated workflows, and connected software.
01 / AI for your company
Where could AI help?
Start with a task that takes too much time, a process that needs improving, or an idea worth testing.
Automate repetitive work
Connect tools and reduce manual steps in everyday administrative and operational workflows.
Make documents useful
Extract, classify, and organize information from invoices, forms, and other business documents.
Build a knowledge assistant
Help your team find answers in company information with AI assistants connected to relevant sources.
Develop your AI product
Turn an idea into a working application, with the interfaces and integrations it needs.
02 / Senior engineer · Founder’s mindset
An engineer who
understands people and business.
And can code.
And speaks your language.
I’m Kristof Beenders, the engineer behind hooly. I enjoy taking an idea apart, understanding the problem behind it, and building something that works. My background combines a master’s in Industrial Sciences with a master’s in General Management at Vlerick.
I’ve founded companies, developed products, led a small team, and worked as a freelance engineer. That mix taught me to connect technical decisions with what customers and businesses actually need.
Whether you have a defined AI project or are still exploring the possibilities, I can help connect the business question with the technical work needed to answer it.
03 / Selected projects
Built around real problems.
Experience building products across administration, recruitment, aviation, and connected devices.
Haily
Making accounting administration simpler. AI-assisted document processing and connected workflows, across desktop, tablet, and smartphone.
Airocollect
Roof measurement software processing over 1,000 roofs a month, UAV electronics, and 160 IoT container tracking units built for the port of Antwerp.
SkyMan now Aviatize
An aviation ERP built for more than 7,000 pilots, connecting reservations, education, fuel, and invoicing. Sold in 2020 and now known as Aviatize.
04 / From idea to implementation
Start with the problem.
Build what matters.
We start with the workflow, the people using it, and the outcome you need. Then we identify where AI can help, build a focused first version, and test it against real examples before expanding.
More about my experienceFull-stack product engineering
Angular, React, TypeScript, Node.js, PHP, and Python.
AI applications & automation
RAG, agents, and practical AI-assisted workflows.
Cloud architecture & integrations
Google Cloud, Azure, REST APIs, and connected systems.
Embedded systems & IoT
Electronics, connected devices, and software for the physical world.
Have an AI project in mind?
Or simply curious about what AI could do for your company? Tell me what your business does and what you’d like to improve. We can explore a practical starting point.